Speaking
I speak about what is actually happening to travel demand as discovery moves from search results to AI answers. Main stages, breakout sessions, panels, and private team workshops.
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Topics
Generative engines don't rank pages, they assemble answers, and they decide who to believe before they decide who to cite. This talk breaks down the signals that actually drive inclusion in AI answers, why owned content gets you found while earned coverage gets you believed, and what a travel brand should change first.
Best for: Marketing leaders and commercial teams at hotels, tour operators, and DMOs
A practical look at what happens to travel demand when discovery moves from search results to single answers. Covers how booking journeys are shifting, which traffic is genuinely at risk versus which was never worth much, and how to rebuild a forecast when the old traffic-to-booking math stops holding.
Best for: Executive audiences and conference main stages
The latest trends in travel consumer purchase behavior: how travelers research, when they commit, and what changed once AI entered the funnel. Then the uncomfortable part, benchmarking. Drawing on performance data from nearly a quarter of a billion dollars in travel ad spend, this session shows how your marketing actually compares to the industry and where the gap is costing you bookings.
Best for: DMOs, tour operators, and hotel commercial teams who want to know where they stand
Most travel marketing is measured on the wrong end of the funnel. This session walks through connecting channel activity to real bookings and revenue with media mix modeling and a defensible North Star metric, including what to do when attribution is broken and the CFO still wants a number.
Best for: CMOs, revenue leaders, and in-house performance teams
The founder story, told usefully. Starting at 14, growing through the general-agency years, and the decision to cut most of the client base to specialize in travel. Aimed at entrepreneurship and young-founder audiences rather than marketing tracks.
Best for: Entrepreneurship programs, founder events, and university audiences
Track record
22 engagements since 2022
Upcoming
Prague, CZ
Keynote: German National Tourist Board
DE
Spokane, US
Ft. Lauderdale, US
2026
Hotel SEO & GEO
AI Doesn't Rank. It Scores Trust.
Brisbane, AU
The Middle East Conflict: What the Data Is Actually Telling Travel Marketers
Valencia, ES
2025
London, UK
AI Forum for Destination Experiences
AI-First Discovery: How Smart Travel Companies Win When No One Clicks
Barcelona, ES
Arival 360 | Valencia
Valencia, ES
2024
Ft. Lauderdale, US
Arival 360 | Edinburgh
Edinburgh, UK
Arival Activate | Berlin
Berlin, DE
Arival 360 | San Diego
San Diego, US
2023
Arival Activate | Berlin
Berlin, DE
TBEX Europe
Advanced SEO: Hidden Strategies to Compete in Search
Kalamata, GR
Arival 360 | Orlando
Orlando, US
2022
Arival 360 | Las Vegas
Las Vegas, US
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